We are Ad/Wise Consultants
Experts in Cost Effective Yellow Page Advertising
Ad/Wise Consultants is a Canadian owned and operated business. It was founded in 1984 by a former Yellow Page Manager, who recognized a need in the marketplace for someone who could cut through the maze of rules, regulations, options, and alternatives and provide thoughtful, common sense advice. As your yellow page consultants, we provide independent, objective, cost effective recommendations and high quality ad designs to telephone directory advertisers just like you!
Get Ad/Wise Consultants working for you today by calling us to arrange a no obligation consultation. We will show you where you can save money on your directory advertising. Most advertisers are unaware of the complexity of yellow page advertising and of the many choices available including some that are free. Should you decide, after hearing our recommendations, that they are not worth implementing, you would owe us absolutely nothing. However, in the more likely event that you would choose to act on some or all of our suggestions, our fee would be a portion of the amount we have saved you in the first year only. The savings based on the things you have learned, and the high quality artwork we include in the fee, are yours to keep with no further payment due.
As a part of our services, our graphic designers will re-design your ad to gain more impact over your competitors and we will submit your changes to your directory publisher on your behalf.
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Yellow page advertising is not as simple as it may seem and that many options and alternatives are often never clearly explained to the customer. |
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You may be paying for unnecessary "Bells & Whistles" without knowing what they are or how much they cost! |
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You may be sacrificing items that are available for free because you never knew they existed. |
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Chances are, you can increase your advertising exposure, impact, and effectiveness while at the same time, reducing what you spend. |
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Your telephone directory Sales Representative is paid a commission based on how much advertising you buy! |
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Until recently, in Canada there has been no competition for the telephone companies in the directory business and they are still enjoying the fruits of their almost century-long monopolistic head start. |
Ad/Wise Consultants does not publish a separate directory. Our only product is professional advice and information about yellow page advertising. Like your accountant who works on your behalf with Revenue Canada, we work on your behalf with Yellow Page advertising.
Yellow Pages are where buyers pursue sellers the most. It is vital to get potential customers' attention quickly and efficiently. Following are some points you should remember to improve your Yellow Page advertising success.
For a successful advertising campaign, you need to separate yourself from your competition. Spend some time leafing through your section in the Yellow Pages. See what works and what does not, and take notes to review later with your ad designer. Check out other sections & other phone books etc.
The most effective way to get a new client to try your company is to reach them quickly. Your ad should stand out! Spell out your services concisely and point out your strengths. Choose your pictures, logos, and words carefully to show the professional quality of your business.
In Yellow Page advertising, a picture saves a thousand words. Choose a picture that is relevant to your business and that will attract their attention fast! People do not want to waste time browsing through the yellow pages. They want to find what they are looking for now. Get them to see your ad first and increase your calls.
Although Yellow Page advertising is expensive and probably the largest portion of your advertising budget, a poor ad can hurt your business and waste the money you have spent on it. Choose the size of your ad carefully to keep costs down without losing the visibility you need to out-compete your competition. If done correctly, your ad will produce rewards the value of which will be many times the cost.
Simply ask every new caller or customer how they heard about your business. Keep a record of the responses for future reference. Information is a powerful tool in analyzing the success of your efforts and it will help you make important decisions about your advertising in the future.
Copyright 2004 Ad/Wise Consultants. All rights reserved.